This article is about what communication means for a coach and how they can effectively communicate with their team. This article matches a lot of what we discussed in class, such as verbal and nonverbal cues and the process of communication. They describe communication as," Communication is the act of expressing (or transmitting) ideas, information, knowledge, thoughts, and feelings, as well as understanding what is expressed by others." This is a good definition because communication isn't just telling someone something, but also that the other person understands the message. Coaches and athletes should be able to communicate equally and express goals and frustrations. They also highlight how a coach can communicate nonverbally by just a look or head nod. Nonverbal communication is just as important because players can assume how a coach is feeling just by a look. Sometimes nonverbal communication can be misunderstood, so there needs to be a mix of verbal and nonverbal communication. The coach needs to be able to send a clear message and make sure the message is well understood. This article says the most effective communication is, "positive feedback after a good performance effort, corrective instruction and encouragement after a performance mistake, and technical instruction and encouragement for non-performace related qualities." These are all important because a coach needs to know when and how to communicate with his players. This article is a good example of how communication stems from the coach, but also that these qualities could be for any leader.